About

The Customers Activity page is your centralized view into user behavior across your platform. Instead of manually copying activity from individual customer dashboards, you can browse, filter, and export the complete activity log for all your customers from a single screen — built directly on top of our new analytics database.

This page is purpose-built for analytics teams, marketing teams, and business owners who need to analyze reader behavior, build reports, and derive insights without manual copy-pasting or relying on per-customer exports.

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How it Works

The Customers Activity page presents a real-time list view of every tracked event across your customers, enriched with customer, geo, device, and page context. Each row represents a single event; clicking it opens a detail panel with the full event payload.

Accessing Customers Activity

To access the Customers Activity page:

• Login to your Pelcro account
• From the left navigation menu, go to Analytics > Customers Activity

You'll see a paginated list of recent events with the total count surfaced at the top.

Overview Metrics & Acquisition Funnel

At the top of the Customers Activity page, an overview band summarizes conversion at a glance — so you can read performance directly on the page instead of exporting and joining data externally. Everything in this band is scoped to the active date range; when you change the page's date filter, all cards, the funnel, and the event list recalculate together.

Summary cards

Four cards give you the headline numbers for the selected period:

Acquisition Funnel

The Acquisition Funnel visualizes how visitors move toward a subscription, with a count and step-to-step conversion rate at each stage:

Paywall Displayed → Plan Viewed → Checkout Started → Registered → Subscription Created

This makes it easy to spot exactly where prospects drop off so you can focus your optimization efforts.

Top Converting Pages

A ranked list of the top 10 page paths by attributed subscriptions, so you can see which content is driving the most conversions.

Drill into any number

Every element in the overview is interactive. Click any card, funnel step, or page row to filter the activity list below to the matching events — letting you go straight from a headline number to the individual customers behind it. Exports respect any active filters.

Browsing the Activity List

The activity list displays the following columns for each event:

Click any row to open the event detail panel on the right.

Event Detail Panel

When you click an event row, the right-hand panel displays the full context of that event, organized into sections:

• Event header — event name and timestamp
• Customer — ID (with copy button), Name, Email, and IP address, plus quick links to the customer's Profile and Activity views
• Geo — Country, Region · City, and Timezone
• Page — URL, Path, Domain, and Referrer
• Metadata — additional event-specific fields

Filtering Events

Use the Add filter search bar at the top of the page to narrow down events. Available filters include:

• Date — filter by a specific date or date range
• Event Name — filter by event type (e.g., Page Viewed, Modal Displayed)
• Customer ID — find all events for a specific customer
• IP Address — filter by the originating IP
• Page Path — events on a specific path
• Page Domain — events on a specific domain
• Page Referrer — events with a specific referrer

The 14D time-range selector at the top-left controls the default lookback window. You can adjust it as you wish with the needed time range.

Exporting Activity Data

Click the Export button at the top-right of the page to download a CSV of the current filtered view.

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Tracked Events

The Customers Activity page captures events across the major lifecycle moments of your customers' journey. Events are written into the analytics database from two sources:

• JS SDK — fired automatically by the Pelcro JavaScript SDK whenever the underlying action succeeds (subscribe, cancel, log in, etc.), regardless of which UI you use.
• Pelcro User Interface — fired by our Default UI (the customer-facing widget) to capture intent and browsing behavior the SDK itself has no visibility into (viewed a plan, started checkout, abandoned checkout, etc).

Page & Session

Checkout & Funnel

Account & Authentication

Newsletter

Subscriptions

Payments & Billing

eCommerce

Customer Address

Payment Methods

Profile

Engagement

Paywall

Adblock

Failed Actions

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Rules and Limitations

Event Visibility Timing

• Events typically appear in the activity list within 1 to 3 minutes after they are sent
• During busy periods, events may appear sooner because batches fill faster
• During quiet periods, it can take up to about 2 minutes before the next batch is processed
• A successful event send means the event was accepted — a short delay before it is visible in reports is normal and does not indicate data loss

Export Behavior

• Exports are produced in CSV format
• The export respects any filters applied on the page (Date, Event Name, Customer ID, etc.)

Data Retention

Activity events are subject to a retention policy on the analytics database. Older events may be removed from the indexed view after the retention window. Contact support if you have specific retention requirements for your account.

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Real-World Examples

Example 1 — Investigating a Customer Support Ticket

A customer reports that their checkout failed. Open Customers Activity, add a Customer ID filter for their ID, and review the recent Page Viewed and Modal Displayed events leading up to the issue. The right-hand panel surfaces the exact URL, path, referrer, and device used — giving support a precise timeline without needing engineering.

Example 2 — Building a Conversion Funnel Report

An analytics team wants to measure how many visitors who view a paywalled article go on to register and then subscribe. Filter Customers Activity by Event Name (Page Viewed → Registered → Subscribed), export each segment to CSV, and join the data externally to build the funnel.