Introduction

Segmentation is the process by which you divide your customers into segments up based on common characteristics. Customer segmentation is popular because it helps you market and sell more effectively, as well as streamline your business operations.

While there's no one-size-fits-all approach, Pelcro empowers you with a robust set of segmentation mechanisms to target different people based on what is appropriate for each customer segment. Pelcro also provides you with complementary tools which helps you leverage these segments in a number of business use cases.

Lists

Lists are simply static groups of objects that are organized under a single, identifiable label. You can only add objects to the list based on specific criteria during list creation.

Use Cases

Shipping Fulfillment
Creating static exports

Objects which you can create lists on:

Subscriptions

You can currently use our lists for Fulfillment operations; if you are selling online products, print subscriptions, or other types of merchandise which require you to send package deliveries to your customers on a regular basis.

For example, if you have a print magazine subscription product offering with two underlying plans, monthly and yearly, and each of them has a specific amount of shipments per interval; you can create two lists for each plan's subscribers, and manage your fulfillment operations and tracking through Pelcro's fulfillments module to promptly ship corresponding packages as a part of the distribution process.

List Actions

Viewing Lists

On your Dashboard, hover over your left navigation menu. Choose "Collections" > "Lists". You'll be redirected to the lists page, where you can view and manage all your current lists, and create new ones. Once you arrive at the Lists page, you will see a view of all of your subscription lists.

You'll be able to see a summary of vital information for your lists, including: List ID, name, description, creation date, segment count, and processed fulfillment progress%.

Viewing List Details

If you want to view more details of a specific list, click on the list line item, or alternatively click on the ellipsis "···" menu to the right-most column of the desired list, followed by "View".

The list details page will include all of the corresponding details for the selected list, including information, location segments, product segments, subscription segments, and customer segments. All of which will be explained in the creating lists section.

Creating Lists

On the Lists page, click on "New" on the top right-hand side of the page. You will then be prompted to enter the following details for the list being created. You can segment customer subscriptions based on your custom criteria which you can control through a list of filters during the list creation process.

Setup

This is the basic information you need to create and identify the list.

Information	Description
Type	The type of the list being created, you can select either "List" or "Segment". For more information on segments - See this section.
Object type	The object which the list will create a grouping of. Lists will only be applicable to subscriptions only.
Name	A descriptive name for the list being created.
Description	A description of the list which can be provided for guidance/general notes related to the list.
Package Information	Length, width, height, and weight - typically used for creating shipping labels.

Location Criteria

Location filters can be used to segment subscriptions based on geographical data. Since the shipping address is the verifiable customers’ physical address, and is typically used to calculate the shipping fee, location segments will always segment only on the subscription shipping address.

Information	Description
Country	Multi-select dropdown for countries to which the subscription(s) shipping addresses are tied. - You can include or exclude specific countries as needed.
State	Multi-select dropdown for states to which the subscription(s) shipping addresses are tied. - You can include or exclude specific states as needed.
Country	Multi-select input for cities to which the subscription(s) shipping addresses are tied. - You can include or exclude specific cities as needed.

Note: If you have USPS Mail Presorting enabled on your account, you will also be able to filter in the Location Segmentation section by the following attributes:

Information	Description
ZIP Code 5	Multi-select input for 5-digit ZIP Codes tied to subscription shipping addresses. You can include or exclude specific ZIP Codes as needed.
Carrier Route	Multi-select input for carrier routes tied to subscription shipping addresses. You can include or exclude specific carrier routes as needed.
County Code	Multi-select input for county codes tied to subscription shipping addresses. You can include or exclude specific county codes as needed.
County Name	Multi-select input for county names tied to subscription shipping addresses. You can include or exclude specific counties as needed.

For enabling USPS feature on your account, please contact us at [email protected].

Product Criteria

Product filters can be used to segment subscriptions based on data tied to your offerings.

Information	Description
Product name	Multi-select dropdown for product names to which the subscription(s) are tied. Product IDs and internal names will also be visible during selection. - You can include or exclude specific products as needed.
Plan name	Multi-select dropdown for plan names to which the subscription(s) are tied. Plan IDs and internal names will also be visible during selection. - You can include or exclude specific plans as needed.
Plan amount	Specifies the monetary amount of the plan(s) to which the subscription(s) are tied. - You can select an exact amount or a range of amounts as needed.
Plan entitlements	Multi-select dropdown for plan entitlements to which the subscription(s) are tied. - You can include or exclude specific plan entitlements as needed.
Plan interval	Specifies the interval of the plan(s) to which the subscription(s) are tied. - You can select an exact interval or an interval range as needed.

Subscription Criteria

Subscription filters can be used to segment subscriptions based on data tied to the subscriptions themselves. These filters are particularly useful if you're creating segments with high granularity.

You can specify subscription segmentation info, such as:

Information	Description
Subscription creation	Specifies the creation date of the subscription - You can select an exact interval or a date range as needed. - In case relative dates are selected, this will target retrospective dates.
Subscription expiry	Specifies the expiry date of the subscription - You can select an exact interval or a date range as needed. - In case relative dates are selected, this will target future dates. - You can also choose to include or exclude the criteria selected.
Subscription current period end	Specifies the end date of the subscription current period (Subscriptions on autorenew will have this value set to blank). - You can select an exact interval or a date range as needed. - In case relative dates are selected, this will target future dates.
Status	Multi-select dropdown for subscription status - You can include or exclude specific subscription statuses as needed.
Renewal	Multi-select dropdown for subscription renewal status (Autorenew, Self renewals with previous or scheduled renewals) - You can include or exclude specific subscription renewal statuses as needed.
Campaign Key	Multi-select dropdown for campaign keys - You can include or exclude specific campaign keys as needed.
Price	Specifies the subscription actual price which was paid on the invoice. - You can select an exact amount or a range of amounts as needed.
Quantity	Specifies the quantity which was specified on the subscription. - You can select an exact amount or a range of amounts as needed.
Shipments remaining	Specifies the shipments remaining tied to shipment-based subscriptions. - You can select an exact amount or a range of amounts as needed.
Shipment status	Multi-select dropdown for the shipment status tied to shipment-based subscriptions. - You can include or exclude specific shipment statuses as needed.
Type	Multi-select dropdown for special categories of subscriptions - You can include or exclude specific types as needed.

Customer Criteria

Customer filters can be used to segment subscriptions based on data tied to the customers.


Fulfilment name	Multi-select dropdown for the "Fulfilment lists" - You can include or exclude specific lists as needed which will include or exclude the subscription ids corresponding to the customer ids.

Membership Criteria

This filter allows you to include or exclude Owners, Members, or both, ensuring that deliverables reach the correct recipients and reducing any potential delays or confusion.


Membership role	Multi-select dropdown for the "membership roles" - This filter allows you to include or exclude Owners, Members, or both, ensuring that deliverables reach the correct recipients.

Reusing Lists

To facilitate your list creation process if you're working with high segmentation volumes, you can quickly create new lists based off of current lists. All you need to do is click the ellipsis menu, followed by "Reuse List". You will arrive at the list creation view, but all of the relevant segmentation fields on the list will be automatically populated to match the information from the current list you chose, and you'll only need to enter the new list name. This is useful if for instance you need to create 10 different lists with mostly similar segmentation filters, and only minor adjustments needed from one list to the next.

Exporting Lists

You can export your list along with relevant information tied to each segment in a detailed csv export by clicking on the the ellipsis "···" menu to the right-most column of the desired list, followed by "Export". Fulfillment lists are static in nature and can only be used once, and hence, the export will only contain data relevant to the list at the time of its creation.

Deleting Lists

You can delete a list by clicking on the the ellipsis "···" menu to the right-most column of the desired list, followed by "Delete". You cannot delete lists which have been tied to a fulfillment.