Pelcro enables publishers to implement a Controlled Circulation model, allowing them to provide free or targeted content access to qualified audiences while collecting valuable demographic data for future engagement.

Key Features

1. User Registration & Qualification

• Pelcro supports a customized registration journey, allowing publishers to collect and validate demographic details from users.
• Any required user information (e.g., job title, industry, company size) can be captured and stored in Customer Metadata.

2. Customer Metadata & Audience Insights

• All collected demographic information is stored in Customer Metadata, which is accessible via Pelcro’s data exports.
• Publishers can filter and analyze their audience data to tailor content, advertising strategies, and engagement efforts.
• Pelcro enables bulk metadata exports, making it easy to generate insights and prepare reports.

3. Controlled Subscriptions & Automation

• Publishers can create controlled subscriptions directly within Pelcro, granting access to specific user segments.
• Publishers can set up subscriptions in .csv files to create/cancel subscriptions in bulk through the Pelcro Import Tool.
  • Subscription templates (.csv files) for the import tool can be found here.
• Additionally, Pelcro is working on an automation feature that will allow bulk processing and assignment of controlled subscriptions through the Pelcro platform.

4. Reporting & AAM Compliance

• While Pelcro does not generate standard AAM (Alliance for Audited Media) reports, it provides all the necessary data points required for publishers to prepare these reports.
• Data can be exported in multiple formats, allowing integration with external reporting tools.

Controlled Subscription Metadata Automation

Pelcro allows publishers to automatically capture and store subscription metadata at the time of sign-up. This metadata (such as classification, request_type, and qualification_date) can then be used to power Controlled Circulation campaigns, audience lists, and segmentation strategies directly within Pelcro or through connected ESP/CRM systems.

1. Prepare the Plan
   1. Ensure that the subscription plan in Pelcro includes entitlements such as:
      • classification=Qualified
      • request_type=Controlled
2. Embed the Script

   1. Add the following JavaScript snippet below the Pelcro SDK script on the site:

      HTML

      <script>
       document.addEventListener("PelcroSubscriptionCreate", function (e) {
        const subs = e?.detail?.data?.subscriptions || [];
        const lastItem = subs[subs.length - 1];
        if (!lastItem?.id || !window?.Pelcro?.subscription?.update) return;
      
        const subId = lastItem.id;
        const ents = lastItem?.plan?.entitlements || [];
        const today = new Date().toISOString().slice(0, 10); // YYYY-MM-DD
      
        // parse entitlements into key/value pairs
        const parsed = {};
        ents.forEach((str) => {
          if (typeof str === "string" && str.includes("=")) {
            const [key, value] = str.split("=");
            parsed[key.trim()] = value?.trim();
          }
        });
      
        // Only update if we found classification + request_type
        if (parsed.classification && parsed.request_type) {
          window.Pelcro.subscription.update({
            subscription_id: subId, auth_token: window.Pelcro.user.read().auth_token,
            metadata: {
              classification: parsed.classification,
              request_type: parsed.request_type,
              qualification_date: today,
            },
          });
        }
      });
      </script>

3. Result
   1. When a subscription is created with the correct entitlements, Pelcro automatically updates the subscription record with:
      • classification
      • request_type
      • qualification_date (today’s date)
4. Verification
   1. Go to Pelcro Admin → Subscriptions → Select the subscription → Manage Metadata to confirm the values are stored.

How Pelcro Enhances Controlled Circulation

Unlike legacy controlled circulation systems, Pelcro enhances the model by:

1. Seamless Data Collection – Demographic data is collected within the user journey for a frictionless experience.
2. Dynamic Audience Segmentation – Publishers can create and refine their controlled audience based on real-time data.
3. Automation for Bulk Subscription Management – Eliminating manual workflows for approving and updating qualified users.
4. Data Accessibility – Full visibility into audience insights and circulation metrics via structured exports.

Next Steps

For publishers considering controlled circulation on Pelcro, our platform is fully capable of handling the qualification process, controlled subscriptions, and metadata management, ensuring a seamless experience for both users and administrators.

For more details on implementation, contact [email protected] or your Account Manager.