Email Center

About

The Email Center is your centralized hub for managing automated transactional emails sent to your customers from Pelcro. We automatically send branded emails with your logo and color configuration applied dynamically — no external setup required.

Emails are triggered directly from Pelcro events (subscriptions, invoices, account activity, dunning, and more), giving you a consistent, out-of-the-box transactional email experience without relying on third-party integrations.


How it Works

The Email Center listens for Pelcro events and dispatches the corresponding branded email template to the affected customer. Each template is enabled or disabled independently, and branding is applied automatically from your site configuration.

Prerequisite

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Required: Automated email notifications must be enabled at the site level for the Email Center to send any emails. If this setting is disabled, no emails will be dispatched regardless of how individual templates are toggled in the Email Center.

To enable automated email notifications:

  • Login to your Pelcro account
  • Click on Settings
  • Under Site settings > Settings
  • Enable automated email notifications

Once this is enabled, the Email Center will dispatch emails for every template that is individually toggled on.

Accessing the Email Center

To access the Email Center:

  • Login to your Pelcro account
  • Click on Settings
  • Navigate to the Email Center page under Site settings

The Email Center page lists all available system emails along with their current status.

Managing Individual Emails

Each email in the Email Center can be enabled or disabled independently using a per-email toggle. This gives you granular control over which transactional notifications your customers receive.

To enable or disable an individual email:

  • Open the Email Center page
  • Locate the email you want to modify
  • Toggle the enable/disable switch next to the email
  • Changes take effect immediately

Previewing Templates

Each email template includes a read-only preview so you can see exactly what your customers will receive — with your logo and color configuration already applied — before enabling it.

Branding

Your platform color configuration and client logo are applied automatically to every email template — no per-email customization needed. Please ensure your business logo has been uploaded in the site settings.


Available Emails

Below are the automated emails available in the Email Center, grouped by category.

Billing & Payments

  • Invoice Created — sent when a new invoice is generated
  • Invoice Paid — confirmation of a successful invoice payment
  • Invoice Payment Failed — notification of a failed invoice payment
  • Refund Issued — confirmation that a refund has been processed

Subscriptions

  • Subscription Created — confirmation of a new subscription
  • Subscription Renewed — confirmation of a successful renewal
  • Subscription Updated — notification of subscription changes
  • Subscription Canceled — confirmation of a cancellation

Dunning & Recovery

  • Payment Failed (retry notification) — sent during retry attempts on failed payments
  • Card Expiring Soon — proactive reminder before a payment method expires
  • Upcoming Renewal Notification — heads-up before a subscription renews
  • Trial Ending — reminder that a trial period is ending

Customer & Account

  • Account Created — welcome email for new customer accounts
  • Password Reset — password recovery instructions

Optional

  • Order / One-time Purchase Confirmation — receipt for one-time purchases

Rules and Limitations

Trigger Behavior

  • Emails are sent only when the corresponding Pelcro event fires and the email is enabled
  • Toggling an email takes effect immediately for any subsequent events
  • Disabling an email does not prevent the underlying event from firing — it only suppresses the email notification

Template Editing

  • Templates are predefined and hardcoded — content and structure cannot be modified per-client
  • Branding (logo + colors) is the only dynamic customization, applied automatically from site settings

Password Reset Dependency

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Important: If you disable the Password Reset email, customers requesting a forgotten password will not receive recovery instructions. Ensure you are using an alternate integration or our Webhooks to replace this functionality before disabling it


Real-World Examples

Example 1 — New Subscriber Onboarding

A customer signs up and subscribes for the first time. With the default Email Center configuration enabled, they receive:

  1. Account Created — welcome email confirming their new account
  2. Subscription Created — confirmation of the new subscription
  3. Invoice Paid — receipt for the initial payment

All three emails are branded with the publisher's logo and color palette, sent automatically without any webhook setup.

Example 2 — Proactive Dunning

A customer's credit card is about to expire in 7 days, and their renewal is due in 14 days. With dunning emails enabled, the customer receives:

  1. Card Expiring Soon — reminder to update their payment method
  2. Upcoming Renewal Notification — heads-up before the renewal charge

If the renewal payment then fails, the customer also receives Payment Failed (retry notification) during each retry attempt.