Use these email templates as starting points for automated messages triggered by Pelcro webhook events.

When you integrate Pelcro with an email management platform, you can send automated emails based on webhook actions.

For more information about this process and getting it started, check out our integrations and learn more about our webhooks.

Replace each placeholder, such as {{customer.first_name}}, {{company.name}}, and {{company.support_email}}, with the values available in your email platform.

Customer based events

customer.created: Occurs whenever a customer creates an account

Hey {{customer.first_name}}

You have officially created an account and begun your journey with {{company.name}}. 

There are many things you can begin to explore. 
If you need help getting started, visit {{getting_started_url}}, {{features_url}}, or {{help_center_url}}. 

If you need help, contact our support team at {{company.support_email}}.

customer.password_reset: Occurs when a customer requests a password reset

Hey {{customer.first_name}}

It seems that you have requested a password reset. 
If that isn't you then ignore this message, but if it is, 
click on the link below and let's get your password reset. 

{{password.reset_link}}

If you need help, contact our support team at {{company.support_email}}.

customer.updated: Occurs whenever a customer updates their account

Hey {{customer.first_name}}

We've noticed some changes to your account! 
Don't mind us, just the routine check, just have a look through and make sure 
you did in fact change {{old.address}} to {{new.address}}

If you need help, contact our support team at {{company.support_email}}.

customer.password_update: Occurs when a customer resets their password

Hey {{customer.first_name}}

It looks like you updated your password. 
If that wasn't you, contact our support team right away.

If you need help, contact our support team at {{company.support_email}}.

customer.passwordless_login_request: Occurs when a customer requests a passwordless login.

Hey {{customer.first_name}}

Click on the link below to login to your account. 

{{passwordless.login_link}}

If you need help, contact our support team at {{company.support_email}}.

Subscription based events

subscription.created: Occurs whenever a customer subscribes to a plan

Hey {{customer.first_name}}

You are officially subscribed to {{plan.name}}. 
Consider this your confirmation email! 

Now you can browse the site to your liking, 
and make sure to check out
{{plan.entitlements}}. 

If you need help, contact our support team at {{company.support_email}}.

subscription.updated: Occurs whenever a customer updates their subscription.

Hey {{customer.first_name}}

You've updated your subscription, but you probably already know that. 

If you need help, contact our support team at {{company.support_email}}.

subscription.changed: Occurs when a customer changes their subscription.

Hey {{customer.first_name}}

You've changed your subscription, diversity is everything, and we're glad to see
you exploring all we have to offer. 

If you need help, contact our support team at {{company.support_email}}.

subscription.canceled: Occurs whenever a customer cancels a subscription.

Hey {{customer.first_name}}

We are so sad to see you go. 
If you change your mind at any point, we'll be waiting for you. 

{{reactivate.subscription_link}}

Share your feedback with us at {{company.support_email}}.

subscription.renewed: Occurs when a customer renews their subscription.

Hey {{customer.first_name}}

You've officially renewed your subscription!
We're so glad, you like what we offer. 

Share your feedback with us at {{company.support_email}}.

subscription.expired: Occurs when a customer's subscription expires.

Hey {{customer.first_name}}

It seems your subscription expired, 
which would mean you no longer get access to {{plan.name}}. 

To renew your subscription click on the link below. 

{{renew.subscription_link}}

Share your feedback with us at {{company.support_email}}.

subscription.trial_will_end: Occurs when a subscription trial is about to end.

Hey {{customer.first_name}}

It seems your subscription is about to end, 
which would mean you no longer get access to {{plan.name}}. 

To activate your subscription click on the link below. 

{{activate.subscription_link}}

Share your feedback with us at {{company.support_email}}.

subscription.gift_notification: Occurs when a customer gifts someone a subscription

Hey {{customer.first_name}}

We've got a surprise for you! 
{{gift.sender}} sent you a gift, you now have access to {{plan.name}}

Click on the link below to access your subscription. 

{{subscription.link}}

Share your feedback with us at {{company.support_email}}.

Invoice based events

invoice.created: Occurs whenever an invoice is created

Hey {{customer.first_name}}

Thank you for subscribing to our plan. 
Your invoice was created and its # is {{invoice.id}}. 
You can find your invoices by logging into your account. 

If you need help, contact our support team at {{company.support_email}}.

invoice.updated: Occurs whenever an invoice is updated

Hey {{customer.first_name}}

You've updated your invoice, but you probably already know that. 
Feel free to check out the updated version of it in the invoice section 
on your account. 

If you need help, contact our support team at {{company.support_email}}.

invoice.upcoming: Occurs when a customer has an upcoming invoice.

Hey {{customer.first_name}}

You have an invoice ready! 

To check out the upcoming invoice, click on the link below. 

{{invoice.link}}

If you need help, contact our support team at {{company.support_email}}.

invoice.payment_succeeded: Occurs when a customer successfully pays an invoice.

Hey {{customer.first_name}}

You have successfully paid your invoice, what a star! 

To check the status of past and upcoming invoices, head to the invoice section
in your account. 

If you need help, contact our support team at {{company.support_email}}.

invoice.payment_failed: Occurs when a customer's invoice payment attempt has failed.

Hey {{customer.first_name}}

It seems that your payment did not go through, how unfortunate. 

Why not give it another go, and click on the link below. 

{{invoice.payment_link}}

If you need help, contact our support team at {{company.support_email}}.

Address based events

address.created: Occurs when a customer creates an address.

Hey {{customer.first_name}}

You've officially updated your address! 

Just to confirm, your address information is:

{{new.address}}

If you need help, contact our support team at {{company.support_email}}.

address.updated: Occurs when a customer updates their address.

Hey {{customer.first_name}}

It seems you've updated your address! 

Just to confirm, your new address information is:

{{new.address}}

If you need help, contact our support team at {{company.support_email}}.

Membership based events

member.created: Occurs when a customer creates a member.

Hey {{customer.first_name}}

Congratulations on creating a member! 

You can find all your members in the link below. 

{{member.link}}

If you need help, contact our support team at {{company.support_email}}.

member.activated: Occurs when a member activates their membership.

Hey {{customer.first_name}}

Congratulations on your new membership! 

To activate your membership click on the link below.  

{{member.activation_link}}

If you need help, contact our support team at {{company.support_email}}.

Charge based events

charge.succeeded: Occurs when a customer is successfully charged.

Hey {{customer.first_name}}

Congratulations! 

You were successfully charged for {{plan.name}}.

If you need help, contact our support team at {{company.support_email}}.

charge.refunded: Occurs when a customer is successfully refunded.

Hey {{customer.first_name}}

We have successfully refunded you for {{charge.number}}.

If you need help, contact our support team at {{company.support_email}}.

Newsletter based events

newsletter.created: Occurs whenever a newsletter is created

Hey {{customer.first_name}}

You've created a newsletter, how fun! 
This is where you'll find all the latest news and insights from {{company.name}}. 

If you need help, contact our support team at {{company.support_email}}.

newsletter.updated: Occurs whenever a newsletter is updated

Hey {{customer.first_name}}

You've updated your newsletter, but you already know that. 
Feel free to check out the updated details in the newsletter section on your account. 

If you need help, contact our support team at {{company.support_email}}.

Payment source based events

source.created: Occurs whenever a customer adds a credit or debit card

Hey {{customer.first_name}}

You've added a new credit/debit card to your account. 
You can now purchase subscriptions and sign up for a variety of plans 
with a quick and easy way to pay. 

To view your payment information head to your account. 

If you need help, contact our support team at {{company.support_email}}.

source.updated: Occurs whenever a customer updates a credit or debit card

Hey {{customer.first_name}}

You've updated your credit/debit card information. 
To view your payment information or add more head to your account. 

If you need help, contact our support team at {{company.support_email}}.

source.canceled: Occurs when a customer's payment method is canceled

Hey {{customer.first_name}}

It seems like your credit/debit card has been cancelled. 
Don't worry you can update your payment methods through the account section. 

If you need help, contact our support team at {{company.support_email}}.

source.expired: Occurs when a customer's payment method expires

Hey {{customer.first_name}}

It seems like your credit/debit card expired, we'd hate to see you go so soon. 
Don't worry though, you can update your payment methods through the account section. 

If you need help, contact our support team at {{company.support_email}}.

Email validation events

customer.email_verification_request: Occurs automatically when a user creates a new account.

Hey {{customer.first_name}}

Welcome to the {{company.name}} club! 

Before you begin we just need you to verify your email address by 
clicking the link below. 

{{verification.link}}

If you need help, contact our support team at {{company.support_email}}.

customer.email_verification_succeeded: Occurs when a user successfully verifies their email.

Hey {{customer.first_name}}

Your email is officially verified. 
Now it's time for you to explore {{company.name}}'s wide range of {{products}}. 

If you need help, contact our support team at {{company.support_email}}.