Pelcro's Insight APIs were created with the goal of providing you with predictive data insights and analytics to enable your content, services, or web application to leverage the increasing percentage of consumer interactions through the latest and greatest machine learning algorithms.

These APIs not only help you get to know your customers better, but also provide your development team with an abstraction layer to integrate machine learning without having to worry about getting into the details of the machine learning algorithms. You can just lay back and concentrate on querying predictions and tracking events on your applications based on user data and activities within their registered accounts to your services on the Pelcro platform.

Some prominent examples of what these APIs can help you achieve include recommending articles from your content, recommending your products based on user's engagement, and predicting churn.